Hsinchu City Library Identity and Signage Project
MARK WINNER
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CategoryCommunication Design
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SubCategoryCorporate and brand identity
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Applicant CompanyHapp Design / Taiwan
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Manufacturer / Business OwnerCultural Affairs Bureau, Hsinchu City / Taiwan
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Design CompanyHapp Design / Taiwan
Echoing the renovation plan for the Main Branch of Hsinchu City Library, we aim to integrate the new branch with other study rooms and mini libraries through a cohesive identity. The logo combines the character for bamboo 竹 with the shapes of books and buildings. The visual of books stacking and transforming evokes the image of the Windy City. The design of the CI, signage system, and promotional items establishes a sense of identity that is uniquely Hsinchu.