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Open Highway key visual

MARK WINNER
  • Category
    Communication Design
  • SubCategory
    Posters
  • Applicant Company
    Jiidii / Taiwan
  • Manufacturer / Business Owner
    Highway Bureau, MOTC、Open House Taipei / Taiwan
  • Design Company
    Jiidii / Taiwan

In response to the exhibition theme of "Highways and Hakka," focusing on their mutual influence, development, and heritage, we use elements of highways such as "road surfaces, bridges, and tunnels" as the main visual subjects for a series of poster designs. Additionally, we incorporate AR applications to metaphorically represent the Hakka people's eastward migration stories of "uncertainty (ups and downs), crossing over, and transformation.

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