Open Highway key visual
MARK WINNER
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CategoryCommunication Design
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SubCategoryPosters
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Applicant CompanyJiidii / Taiwan
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Manufacturer / Business OwnerHighway Bureau, MOTC、Open House Taipei / Taiwan
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Design CompanyJiidii / Taiwan
In response to the exhibition theme of "Highways and Hakka," focusing on their mutual influence, development, and heritage, we use elements of highways such as "road surfaces, bridges, and tunnels" as the main visual subjects for a series of poster designs. Additionally, we incorporate AR applications to metaphorically represent the Hakka people's eastward migration stories of "uncertainty (ups and downs), crossing over, and transformation.
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