Visually through the clever arrangement of words, we present a variety of smoke patterns, including linger, spreading upwards, and flowing in coils. Guiding the viewer to explore the infinite space of imagination. In order to realize this poetic meaning in the context of the packaging, the design of the incense hole deliberately allows the ash to fall onto the package, leaving traces on the paper as time passes, echoing the brand's core concept of focusing on the current state of life.