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Once Upon A Pounce-1 Once Upon A Pounce-2 Once Upon A Pounce-3 Once Upon A Pounce-4 Once Upon A Pounce-5

Once Upon A Pounce

MARK WINNER
  • Category
    Communication Design
  • SubCategory
    B-10 Others
  • Applicant Company
    Fictionist Studio / Malaysia
  • Manufacturer / Business Owner
    Fictionist Studio / Malaysia
  • Design Company
    Fictionist Studio / Malaysia
  • Designer
    Joanne Chew , David Ho & Nina Suraya

ONCE UPON A POUNCE is a festive gift set that represents an optimistic leap into the Lunar New Year, encouraging all to seize opportunities in a new world ahead. The paper tiger limbs features a spin on the gestural stripes of traditional folk tiger toys. These typographic strokes form the Chinese character 虎 when put together. The hand-pleated body is a kinetic art piece that stretches and warps the character for prosperity “福” as it moves — a manifestation of choice and chance.

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