Once Upon A Pounce
MARK WINNER
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CategoryCommunication Design
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SubCategoryB-10 Others
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Applicant CompanyFictionist Studio / Malaysia
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Manufacturer / Business OwnerFictionist Studio / Malaysia
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Design CompanyFictionist Studio / Malaysia
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DesignerJoanne Chew , David Ho & Nina Suraya
ONCE UPON A POUNCE is a festive gift set that represents an optimistic leap into the Lunar New Year, encouraging all to seize opportunities in a new world ahead. The paper tiger limbs features a spin on the gestural stripes of traditional folk tiger toys. These typographic strokes form the Chinese character 虎 when put together. The hand-pleated body is a kinetic art piece that stretches and warps the character for prosperity “福” as it moves — a manifestation of choice and chance.