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Through the Mist I See the Fairyland Hazy IPA-1 Through the Mist I See the Fairyland Hazy IPA-2 Through the Mist I See the Fairyland Hazy IPA-3 Through the Mist I See the Fairyland Hazy IPA-4 Through the Mist I See the Fairyland Hazy IPA-5

Through the Mist I See the Fairyland Hazy IPA

MARK WINNER
  • Category
    Communication Design
  • SubCategory
    B-03 Packaging
  • Applicant Company
    UGLY HALF BEER / Taiwan
  • Manufacturer / Business Owner
    UGLY HALF BEER / Taiwan
  • Design Company
    UGLY HALF BEER / Taiwan
  • Designer
    Tsan Yu Yin & Ming-Shan Chen

"Through the Mist I See the Fairyland" Hazy IPA is a hazy and flashy beer project that pays attribute to the old glory of Taiwanese puppetry set painting art that has soon begun to dim out. In the traditional expressions of Taiwanese puppetry art, the pouring smoke effect during fighting scenes is a rhetorical resonance with the haziness of the beer body; the neon iridescence on the set background of layered mountains, the deliciousness of the beer taste.

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