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Nutritional Supplement in Disguise as Dessert- Feeling 18 Dark Chocolate-1 Nutritional Supplement in Disguise as Dessert- Feeling 18 Dark Chocolate-2 Nutritional Supplement in Disguise as Dessert- Feeling 18 Dark Chocolate-3 Nutritional Supplement in Disguise as Dessert- Feeling 18 Dark Chocolate-4

Nutritional Supplement in Disguise as Dessert- Feeling 18 Dark Chocolate

MARK WINNER
  • Category
    Communication Design
  • SubCategory
    B-03 Packaging
  • Applicant Company
    Ogilvy Taiwan / Taiwan
  • Manufacturer / Business Owner
    Feeling 18 / Taiwan
  • Design Company
    Ogilvy Taiwan / Taiwan
  • Designer
    Chyi Lin , Mila Yeh , Karen Hsieh & Ono Chen

Based on the “premium nutritional supplement” concept, use a minimal yet tasteful design which mirrors the product’s unadulterated qualities.
The embossed cocoa on the outer pack signals a single, pure ingredient, while the subtle variations of earthy gray convey a sense of grounded and natural energy.
The dazzling iridescent individual pack emulates the multicolored splendor of the cocoa fruit.
The embossed pattern on the chocolate flakes accentuates the richness and mouthfeel of each bite.

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