Nutritional Supplement in Disguise as Dessert- Feeling 18 Dark Chocolate
MARK WINNER
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CategoryCommunication Design
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SubCategoryB-03 Packaging
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Applicant CompanyOgilvy Taiwan / Taiwan
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Manufacturer / Business OwnerFeeling 18 / Taiwan
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Design CompanyOgilvy Taiwan / Taiwan
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DesignerChyi Lin , Mila Yeh , Karen Hsieh & Ono Chen
Based on the “premium nutritional supplement” concept, use a minimal yet tasteful design which mirrors the product’s unadulterated qualities.
The embossed cocoa on the outer pack signals a single, pure ingredient, while the subtle variations of earthy gray convey a sense of grounded and natural energy.
The dazzling iridescent individual pack emulates the multicolored splendor of the cocoa fruit.
The embossed pattern on the chocolate flakes accentuates the richness and mouthfeel of each bite.