Shallow Levée’s Album“Endless Playlist”- Visual & Package Design
MARK WINNER
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CategoryCommunication Design
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SubCategoryB-03 Packaging
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Applicant CompanyEast Lin / Taiwan
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Manufacturer / Business OwnerSoup&Ocean Music Ltd. / Taiwan
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Design CompanyEast Lin / Taiwan
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DesignerWan-Zhu Lin & Jauchen Wu
From receiving a wedding invitation, the audience is invited to engage in the band’s wedding memories and even their lives.
The cover of Shallow Levée’s “Endless Playlist” album links wedding and journey through a traffic mirror, and foil paper is used to reflect on the viewers. The RSVP form can be mailed back to the band, while the long songbook “recreates” their drive to the wedding and time sequence through photos. The scribbled notes to the lyrics are only available in the physical album.