Tea-Travel Adventure Gift Box Design
MARK WINNER
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CategoryCommunication Design
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SubCategoryB-03 Packaging
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Applicant CompanyMidnight Design / Taiwan
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Manufacturer / Business OwnerSmall and Medium Enterprise Administration, Ministry of Economic Affairs / Taiwan
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Design CompanyMIDNIGHT DESIGN / Taiwan
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DesignerI-Chan Su & Kuo-Cheng Liao
The “postage stamp” themed gift box. Crisp-lined shopping district scene illustrations are printed with richly color topped off. Brief introductions to the eight shopping districts are printed on the back of the boxes. Four icons are used to highlight the cultural character of each district. Adding further interest to the consumer experience, the key visual is reimagined as a puzzle game on the bottom of the box. The puzzle parallels the overall design theme, reveal Taiwan's beautiful scenery.
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