PARK2 Brand Identity
MARK WINNER
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CategoryCommunication Design
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SubCategoryB-01 Corporate and brand identity
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Applicant CompanyProject On Museum / Taiwan
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Manufacturer / Business OwnerCMP Group / Taiwan
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Design CompanyProject On Museum / Taiwan
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DesignerJay Guan-Jie Peng & Stella Tai-Yun Shih
"PARK2" is a new type of facility that combines commercial and public spaces. We created a logo which combine 5 distinct shapes, in which each letter has its own characteristics but coexists harmoniously. At the same time, we designed the way-finding system with the concept of “Graffiti in The Park", hoping to present the brand’s core concept “Multi-type Hybrid" and "Mix and Max" through the mixture of visual design and space.