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PARK2 Brand Identity-1 PARK2 Brand Identity-2 PARK2 Brand Identity-3

PARK2 Brand Identity

MARK WINNER
  • Category
    Communication Design
  • SubCategory
    B-01 Corporate and brand identity
  • Applicant Company
    Project On Museum / Taiwan
  • Manufacturer / Business Owner
    CMP Group / Taiwan
  • Design Company
    Project On Museum / Taiwan
  • Designer
    Jay Guan-Jie Peng & Stella Tai-Yun Shih

"PARK2" is a new type of facility that combines commercial and public spaces. We created a logo which combine 5 distinct shapes, in which each letter has its own characteristics but coexists harmoniously. At the same time, we designed the way-finding system with the concept of “Graffiti in The Park", hoping to present the brand’s core concept “Multi-type Hybrid" and "Mix and Max" through the mixture of visual design and space.

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