The font for the cursive "L" in oloo gives it a dynamic look. The multi-track lines in the design represent tire tracks made on the road, which means the riders will have a smooth traveling experience through the vehicles. The brand's main colors are dark green, light green, gray, black, and white, which represent calmness, stability and safety. Of course, they are also recognizable colors of IP dinosaurs! The design tone is smart but humorous all through the characters appearing intermittently.