The Yunlin International Puppet Theater Festival, launched in 1999, aims to promote traditional culture and art, inviting Taiwanese and foreign puppet theater groups for mutual learning. The key visual design for the 2022 festival revolves around the theme of Shocking Kung Fu, combining hand puppet contours with the Chinese character. Traditional characters like the male role, female role, painted-face role, elderly male role, and comic clown are visually magnified to represent the global spread of puppet theater culture.
The festival has garnered understanding and attention for puppet theater in Taiwanese society. The core objective of the key visual design is to preserve the traditional cultural value of puppet theater and introduce it to the international community. The design magnifies the puppets, denoting the accumulation and dispersal of puppet theater culture. Colors and patterns on puppet costumes are transformed while retaining traditional elements and adding innovation. The design concept aims to expand puppet theater culture worldwide and facilitate cultural exchange with other festivals.