「Year of the Tiger, Tiger Typeface」Exhibition Visual Design
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CategoryCommunication Design
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SubCategoryCorporate and brand identity
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Applicant CompanyReturnDesign / Taiwan
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Manufacturer / Business OwnerTPadd assoc. / Taiwan
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Design CompanyReturn Design / Taiwan
The "Year of the Tiger, Tiger Typeface" project is a conceptually crafted exhibition identity design. This exhibition carries creators' various perceptual imaginations and explorations of the 'tiger', an enchanting creature. It especially highlights artistic typography and sculpture as the primary exhibits.
Thus, we deconstructed the strokes of artistic typography and selected uniquely abstract and avant-garde sculptures as key elements of the poster's main visual. We hope these visuals will ignite a gateway of creative imagination, captivating audiences at first sight. These extended designs serve not only as a representation but also as a profound exploration and reflection on the tiger's character and symbolic meaning.
All the designed pieces adhere to the overall specifications in terms of layout and printing. Employing a colorless format and line-framed typography style, we direct the audience's focus on the form itself. Upon reaching the venue, they can experience a stark contrast between the tangible artwork and the printed imagery.
In summary, this is a journey blending visuals and concepts, an adventure that allows us to recognize this mysterious creature among numerous exhibits, and in the process of exploration and enjoyment, to dissect ourselves anew and seek the art and wisdom in life.