This is the packaging design created for the instant noodles of Miaolin Select Co. It provides not only a taste and olfactory experience but a visual and tactile sensation. The design originated from conveying the unique feeling of Dan Dan Noodles itself—a graceful temperament, rich and layered flavors, and showcasing the culinary spirit of the artisan's pursuit of excellence.
The gradient graphic in the key-visual of the packaging portrays a sense of warmth and layering, while also showcasing the beautiful texture of the main product "foodhood noodles." The presentation of product photography on the back further enhances trust and imagination associated with this dish. The decorative lines in the upper part symbolize the meticulousness of the artisans towards the ingredients. In addition, every detail of each component such as the nutrition labeling, inner packaging design, and layout of the inner box have all been meticulously taken care of.
Food packaging design incorporates various visual transformation methods, such as faithful representation of ingredients through photography, abstract imagery that captures the essence of taste, and the incorporation of packaging techniques and production processes. All of these elements are featured in this design, presenting different styles and aspects.
We strive to create high-density packaging designs look effortless and elegant, while creating differentiation from other products on the shelves and conveying unique expressions. Taking market positioning into account, we ensure that the overall packaging presents a refined layering, with a hint of delightful cuteness.