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TONE  MUSIC FESTIVAL 2022-1 TONE  MUSIC FESTIVAL 2022-2 TONE  MUSIC FESTIVAL 2022-3 TONE  MUSIC FESTIVAL 2022-4 TONE  MUSIC FESTIVAL 2022-5

TONE MUSIC FESTIVAL 2022

MARK WINNER
  • Category
    Communication Design
  • SubCategory
    Posters
  • Applicant Company
    nocompany / Hong Kong
  • Manufacturer / Business Owner
    TONE MUSIC / Hong Kong
  • Design Company
    NOCOMPANY / Hong Kong

Tone Music Festival 2022
Independently Shaped. Unique. Future.
Embracing the theme of "Future," the event enables Hong Kong's new generation of musicians to showcase their "Future" music concepts, prompting music enthusiasts to rethink the value of the local music industry beyond sales figures.

The key visual design concept for "Tone Music Festival 2022" is to represent the "Future" using different materials. Various properties, functions, appearances, and textures are used to shape the form of the characters for "Future," symbolizing the diversity of the local music scene. This encompasses different music styles and possibilities, highlighting each musician's boundless creativity and diverse styles, bringing a unique sound to the Hong Kong music scene, enriching the human soul with music, and opening the door to the future.

Future. Music is Art.
The overall design concept showcases diversity, with surreal materials used in the creation of posters and award trophies. The award trophy for the "Tone Music Awards" at the award ceremony is made of "ice," symbolizing the ephemeral nature of an award. It can be transformed into vapor or water at any time, changing its form without constraints. It also represents the unyielding will of the musicians, who, even after winning awards and receiving praise, will continue on their artistic path using their own unique materials to create a better musical world.

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