The building used to house the factory of Shen Hsiang Tang, Taiwan’s first cosmetics company, and was abandoned after the relocation of the production line. The factory underwent a regeneration project and was transformed into a work and aesthetic site. To Adapt to the old downtown’s history, instead of building a commercial facility, the original building was preserved and renovated into a priceless asset to regain the attention and influence on the area it once held.
The purpose of the project is to create a gathering place for aesthetic lifestyle, and culture and creative industries.
Entrances facing the roads on both sides of the building guide visitors down two routes in the shape of a cross that converges in the courtyard.
Studios are installed with display windows and separate entrances along the main routes so business owners can interact with passers-by, while some studios have exits onto adjacent roads, allowing them to attract traffic from both sides and functioning as street-front stores.
The renovation has maintained and adapted to the original doors, windows, railings, and stairwells in order to capture the aesthetic landscape of the old building and street. A building/brand history showcase zone has been integrated into the route and the space, based on the experience design idea, actively preserving the collective memories of the locals and implementing experience economics in the old downtown.
Condensing the co-living idea of street culture into one building, the studios are encouraged to develop their own unique interior styles to promote the economics of agglomeration, forming an organic and mutually beneficial culture and creative industry community.