O2H TEA is an emerging tea brand in Australia that is committed to reintroduce Eastern tea experience to the world. The logo of the brand is formed by O, 2, and H, symbolizing portal, cycle and exchange. The symbol further inspired the brand typeface, O2H Tisans Display, and the brand’s graphic device. The front structure of the tea packaging is a direct recreation of the symbol, both strengthening the brand impression and using the hoop reveal the product information card inside the box.