Z-SING
MARK WINNER
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CategoryCommunication Design
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SubCategoryB-01 Corporate and brand identity
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Applicant CompanyCoredesign / China
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Manufacturer / Business OwnerShenzhen Zeshidai Culture Communication Co., Ltd. / China
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Design CompanyCoredesign / China
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Designerfoogui , qinbing & komoo
Young people are always accompanied by restlessness and sharpness. Consistent with the sharp expression attitude of hiphop, we created the symbol "thorn eye", which means "early awakening of the edge", which is exactly the brand spirit of Z-SING: keep young and awake.
The graphic is a combination of thorns and eyes, the eyeball is the letter "Z", echoing "Generation Z", and the thorns can move with the music.